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 SEO stands for *Search Engine Optimization*. It’s the process of making your content easy for search engines like Google to understand and rank higher. Learn more for 3500 Better SEO = Higher Rankings = More Clicks = More Money. --- *3. Why SEO Matters for Blogging* - 93% of online experiences begin with a search engine   - Organic traffic brings *targeted readers*   - Unlike ads, SEO gives *free long-term traffic* --- *4. Understanding Search Intent* Search intent is *why* someone is searching. Types of intent: - *Informational* – “How to cook rice” - *Navigational* – “Facebook login” - *Transactional* – “Buy phone online” - *Commercial* – “Best phone under ₦100,000” You must match your content to the intent. --- *5. Keyword Research: Step-by-Step* *Tools to use:* - Google Search (Autocomplete & “People also ask”) - Ubersuggest - Ahrefs (free version) - Answer the Public - SEMrush *Steps:* 1. Choose a blog topic   2. Find a *main keyword* (e.g., ...